XSights – Transforms static media to dynamic and interactive one
As and when I read stories about newspaper industry losing business to online world, one thing pops up in my mind how can they compete and what can be done to survive this printed media business. Advertising is the major source of revenue for newspaper/magazines/catalogs and day by day advertisers are moving from printed media to online advertising for their product and services. Printed media industry and particularly newspaper industry is challenged by web and mobile world and it is getting difficult for them to catch up with technological advances in web and mobile world. Sources like Twitter is being use as first and foremost source of news breaker and people (specially young people) use tools like Facebook, Friendfeed to keep them update with live streams. How do printed media companies keep the same number of audience or how can they increase their audience and compete with web world?
Xsights is one of the best solution I have came across recently. They provide solution to the degenerating printed media by transforming paper into internet. How? Using XSights publishers can use the convergence platform (convergence of mobile and print media) to provide a new life to newspaper. Their solution provides not only convergence of printed media with online world but at the same time enables the convergence of advertising sales force allowing cross media advertising campaign.
Publishers will use Xsight’s technology by providing hyperlinks in their printed content and readers will use their camera on their cell phone to view the interactive content. Check out the demo here
Using Xsights printed media companies will be able deliver readers interactive experience by showing contextual content. Now a days companies are targeting their audience to sell their product and services by creating new videos on youtube and many other sites, same experience can be provided to newspaper/magazine readers through their mobile. Xsight provides interactive, dynamic, multimedia content on the go (view as you read)
Xsigths do have the potential to be savior for newspaper industry as it can intact the readers and might attract new audiences. This technology has loads of potential – View As You Go concept can be used for product information, selling product, playing games, watching movie trailers and son.
Thumbs Up to Xsights.
Mobile - Cell phone, News Paper Industry, Online Advertising
